Since 2018, the joint-venture company Messe Frankfurt Traders-Link (Beijing) Co Ltd has been co-organising AMR with the China Automotive Maintenance Equipment Industry Association (CAMEIA) and the China Automotive Maintenance and Repair Association (CAMRA). The latest edition of the show continued to uphold its reputation as an influential industry event for repair and maintenance sector for Asia. While providing an unrivalled business platform and development trends for the traditional sector, the show also brought in new and related sectors into the industry chain. AMR has, more than ever, a higher value for the aftermarket industry with more new exhibitors, customers and business opportunities.
Ms Fiona Chiew, Managing Director of Messe Frankfurt Traders-Link (Beijing) Co Ltd, concluded after the show: “Since Messe Frankfurt has been involved in AMR, we’ve worked closely with our partners CAMEIA and CAMRA to enhance the show by facilitating collaborations across relevant industry sectors and different countries. We will continue to grease the wheels of the show, allowing it to develop in line with the ever-growing aftermarket and strengthen the connection between Chinese and overseas industries.”
For high resolution photos, please visit AMR’s online photo album.
The next edition of AMR will be held from 15 – 18 March at Beijing’s New China International Exhibition Centre.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
*preliminary figures 2018
Traditional repair & maintenance
“We’ve been supporting the AMR show for years as we recognise its leading industry position in China, and it’s the place to observe the market outlook because of the early show dates. We have invested a lot in the booth to increase our brand awareness and to attract the right type of distributers for cooperation and maintaining relationships. The show’s new product sectors also drew new customers to visit. There are quite a number of new distributers who turned up at our booth, which is a bonus to the positive result.”
Mr MingJun Bi, China Marketing Director of Corwei (Yingkou) Industrial Co Ltd
“We brought our new wheel liner to introduce to our Chinese distributors at the show. The product has well received by Chinese customers here because it carries newer technology and precise measurement than the traditional wheel liners, which makes it good for workshops. We want to be at AMR as most of our international and Chinese customers attend the show, so our presence here is very strategic.”
Mr Moro Ferdinando, Commercial Sales Director, Ravaglioli S.p.A.a s.u.
“Benefitting from its geographical location, this fair is a very specialised repair, maintenance and spare parts industry platform in northeast and north China, as well as the Bohai Rim. We’ve made connections with many trading companies and customers from these regions and also from Europe and the USA. Besides, we also received new customers because of the new spare parts and lubricant oil sectors, so the traffic in our booth has been exceptional! The show also gives us the opportunity to have deep discussions and idea sharing with industry peers, which allows us to have a better understanding of the evolving aftermarket and grow with the industry. We will certainly return next year.”
Mr Qiang Li, Domestic Trade Department Regional Manager of Zhejiang Gold Shock Absorber Corp.
“More and more automotive industry companies and workshops are turning towards new technologies to resolve problems in finding customers and cash flow. This show allows us to link with chain stores and workshops that have great demand in operation management and marketing solutions. In China, there are more than 25,000 workshops that are using our apps and solutions. The show helps us to increase our brand visibility in the industry and expand our customer base to include product companies and agents. In the past three days, we have already had many business transactions, and the result is terrific.”
Ms Lurong Zhou, Business Planning Director, Xiamen Zhongtu Network Technology Co Ltd
“We are showing a number of new products, including colour change and colour repair to change people’s traditional perspective on our brand and have a more comprehensive understanding of our brand. AMR gathers top quality auto maintenance and repair specialists in China. In the past few days, we have met a lot of new customers, including our targeted clients from different category’s workshops and car paint centres. With the increased spending power of the 80s, 90s and 00s generations, they have become the main source of our customers for our high-performance body paints. No doubt, personalised body colours will become the main trend and there’s a huge potential in car care market. We are very happy to be present at this leading industry show to promote our brand.”
Mr Ming Min Lv, Business Manager of Guangzhou Dsyas Trading Co Ltd
It has been a very busy show! We’ve more than 2,500 customer enquires at the booth. So far, we have signed orders with dozens of customers and the total value of the onsite orders have been doubled when compared to other trade fairs. Next year, we are planning to have a bigger cooperation with AMR. It will in the format of a showcase plus training forum with 1,000 attendees.
Ms Haixia Wang, General Manager, Shanghai Juxuan Auto Supplies Co Ltd
“This is our first time joining AMR because it’s one of the biggest aftermarket industry events in China in the first half of the year. I am impressed with the strong turnout of representatives from workshops, lubricant oil distributers who have high interest in our product. They are mainly from Hebei, Henan and also from southern China such as Guangdong. Here in China, there’s an uprising demand for private vehicles lubricant oil, especially the good quality ones. Because of the wide recognition of AMR in northern China and across the country, we can effectively promote our brand here. Besides, many overseas and high quality lubricant oil brands also have a booth here, this gives us an opportunity to learn from our competitors.”
Mr Jinli Pan, Sales Manager of Northwest China of LUKOIL Lubricants (China) Co Ltd
Lubricant oil & German pavilion
“We are offering over 200 lubricants and car care products for the aftermarket sector. Germany is our key market and we are fourth in the market share of lubricant oil in Germany. We also sell in over 40 countries, and are very competitive in our market segment. Joining AMR gives us an opportunity to show our brand to everybody in the aftermarket, and we also want to introduce our entire product range to China through the show. Our car shampoo is also one of the feature products, as it aligns with the new environmental policies in China. We have reached our target to meet with many Chinese dealers and distributors, as well as workshop owners. We have had very good feedback as many of them have confirmed to buy our products. The overall organisation of the fair is very well prepared.”
Mr Jorg Voiges, Director Export Certified Lubricant Specialist, Eurolub GmbH, Germany
“This is our first time to participate in AMR and clearly, the attended exhibitors and visitors are in both high quantity and quality. The key reason to participate is because 2019 will be the most important year for the development of new energy vehicles. We are bringing with us five new energy vehicle partners including Jiayuan, Weltmeister, Enovate, Xpeng and Nio and our booth has become one of the highlights at the show. Expanding our client base and downstream supply chains has always been our first priority, so I am happy that we have engaged with many customers from the auto service sector. We will continue to assist the growth of China's new energy vehicle market.”
Ms Sunny Zhao, Marketing General Manager of DAS Master China Auto Co Ltd
“AMR is a must attend industry event. As a dealer, we have been facing intensive competition in recent years. We are also changing our business model from traditional product selling to integrated sales and services, and are also improving our sales team’s structure. At the show, I noticed more exhibitors are evolving and shifting their focus to after-sales service. This is a good match with our company and industry needs, and in line with the industry development direction for after-sales service.”
Mr Yue Deng, Deputy General Manager of Liuzhou DYC Automobile Maintenance Equipment Limited Liability Company
“I visit AMR almost every year. I am looking for teaching equipment and tools for auto mechanics institutions, and also vocational education institutions for repair and maintenance. At present, traditional repair and maintenance companies are shifting their focus to mechanics institutions, as their demand for equipment and tools is huge. The schools also have high standards on the comprehensiveness of products, and the sales volumes for mechanics institutions is now getting higher than the traditional market. The most popular new energy vehicles, smart cars and automation assembly line will be what the institutions look for next. I am glad to see many exhibitors here are offering more products relevant to mechanics school supplies.”
Mr Tao Bian, General Manager of Shijiazhuang Xingguo Automobile Maintenance Equipment Co Ltd
“I am a distributor for automotive machinery and tools. I have been here three times, and this year the product range and quality has definitely increased. There has been a better range of auto accessories and more eco-friendly paint products. I have a tendency to buy from our existing suppliers that I meet at the show that might suit our local market.”
Mr Roger Miller, Romco Tools, New Zealand
“The aftermarket is changing very fast and there are new technologies coming up every year, so it is important for us to come to the fair to see what the new updates are. There’s no doubt that Chinese companies have the capacity to produce advanced equipment and tools. Here at the show, the exhibitors are showcasing their best and latest version of technologies, services and solutions, that I couldn’t find in other trade fairs.”
Mr Anil Didwania, J.J. Equipments, India (Garage and workshop equipment retailers)
Fringe event organiser feedback
“We have been working with AMR in the past few years to co-organise forums, and our objective is to provide an interactive networking platform for both exhibiting manufacturing companies and the end-users. This year, our forum has been well attended by relevant industry stakeholders, half of which being end-users, 30% being distributers and the rest being service providers. The forum also enhances the capabilities of the end-users to form a healthy complete industry chain. Today, our international guest speakers have shared different views in workshops operations, including improving the management, speed and efficiency of the store.”
Co-organiser of China automotive service development conference 2019 – The rise of chain stores
Mr Chen Dai, President of MoFang Commercial Institution