Automechanika’s new annual companion captures the industry’s visions for the future and stages them in the form of spectacular vehicles. The result: complex, futuristic motifs composed solely of car parts from Automechanika exhibitors.
This is the fourth consecutive year in which Automechanika has worked with the artist and photographer Rafael Neff to produce a limited-edition calendar that reflects the variety and creativity of the automotive aftermarket. The focus is on powerful vehicles and striking design – sometimes nostalgic, sometimes futuristic, but always composed of products from key players at Automechanika: from classic cars with flaming tyres and sleek motorcycles to gigantic trucks in front of dramatic skylines. Each motif comprises hundreds of car parts that have been photographed and combined digitally, transforming lifting platforms into bridges, filters into skyscrapers and tyres into rolling hills. Even the clouds, sand and water have been created using paint, car polishing wadding and oil binder.
When selecting the products for the annual calendar, the 23 participating companies focused their attention on aesthetics, functionality and innovation. For example the January motif showcases the Automechanika logo in a ‘follow me’ style using state-of-the-art high-power LEDs from HELLA KGaA Hueck & Co. In keeping with the company’s two-pronged strategy, one of the MAHLE products that has been included comes from the field of e-mobility: professionals will recognise a brushless DC motor on the rear of the avant-garde sports car from the month of March.
“The calendar’s modern look offers a good fit for our products in the field of vehicle electronics and e-mobility, which are also playing a growing role in the aftermarket. It is an area in which MAHLE has been increasing its presence for quite some time now through in-house developments and acquisitions,” says Olaf Henning, Member of the MAHLE Executive Committee and Head of the Aftermarket Business Unit.
The sports car is also part of the new Automechanika brand world that will be unveiled in early 2019.
The 2019 calendar features products from the following companies: Adolf Würth GmbH & Co. KG, BASF Coatings GmbH, BBS GmbH, BPW Bergische Achsen KG, Continental Aftermarket GmbH, Continental Reifen Deutschland GmbH, ElringKlinger AG, Ferdinand Bilstein GmbH + Co. KG, HAZET – WERK, Hermann Zerver GmbH & Co. KG, HELLA KGaA Hueck & Co., LIQUI MOLY GmbH, MAHA Maschinenbau Haldenwang GmbH & Co. KG, MAHLE, MANN-FILTER, MEYLE AG, Otto Christ AG, RECARO Automotive Seating, RUD Ketten Rieger & Dietz GmbH, Schaeffler AG, SEHON Innovative Lackieranlagen GmbH, Tenneco Inc., thyssenkrupp Bilstein GmbH, ZF Friedrichshafen AG.
Foto: Copyright Messe Frankfurt Exhibition GmbH / Rafael Neff